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MessaggioInviato: Lun Mar 06, 2017 4:20 am    Oggetto:  zxc
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We're not going to clean up our
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advertising business, said Hans Schroeder, senior vice president of business development and revenue at NFL Media Strategy. "Instead, we're going to redefine the race and make ads more suitable for the game. We know that the game, Rhythm, the speed is not the same as 20 years ago, so we have to study how to adjust the advertising and the interval.
Regardless of any change, the duration of the ad during the game is the same, so there is no need for the TV operator to pay royalties for the league. The first reaction of the television broadcaster is helpless. Most of the associated
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correspondent executives believe that the number of ads will not have any impact on last season's ratings. After all, the number of advertisements produced by these broadcasters has been the same for many seasons, and some have also created ratings for the season.
NFL said that they are testing the best advertising time in a closed laboratory, and the results will involve eye movements and heart rate changes. "One of our biggest discoveries is about the number of pauses and their negative impact on the fans," said Amanda Herald, director of media strategy and business development at NFL. "It's significant to remove negative effects, and it's possible to make a big improvement Fans at home and in the presence of experience. "Even if many sponsors said the presidential election is the main reason for the decline in NFL ratings. However, to see the NFL seriously to the ratings, to make a similar test, they still welcome.
"There are some difficulties this
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season," said Phil Pacsi, vice president of sports and tournament marketing for Bridgestone Tires, who started sponsoring the NFL since 2007. "However, NFL ratings have improved after the election and we are satisfied We will continue to support the NFL playoff business, and some (regular season gold) sessions are debatable, but we are still a strong supporter of Thursday night games and the overall idea of ​​expanding the NFL weekend.
Although the outside world on the NFL ratings decline a lot of anxiety, but the league's official sponsors are also full of confidence in the ability of the NFL. "NFL fans are still enthusiastic," said Jennifer Saenz, chief marketing officer of Pepsi's Fidelity, who said retail sales rose 15% in the US last year. "We did not see any signs of decline." Dean, chief marketing officer of Hyundai Group Evans also agrees. He pointed out that in the first two years of sponsorship, Hyundai Motor in the NFL fans in the recognition and the share of search on Google have been significantly improved. "The NFL is still the top sports platform in the United States, so we still insist on sponsoring it," he said. "The NFL is still helping our brand to make us more suitable for the US market, which is more important than ever."
However, broadcasters and sponsors are beginning to care about the
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market saturation of the tournament, especially the latest development of Thursday night football rights package. Because, with the diversification of entertainment content, large-scale competition market tends to saturation, resulting in decline in prime-time TV ratings. Sponsors are still uncertain about the future of the Thursday night football rights package. Nick Kelly, senior director of sports marketing at Anheuser-Busch, suspects that the player's complaints about the game will not become a stack in the next round of labor contract negotiations.
In short, even in the downhill this year, broadcasters and sponsors still use the Super Bowl for the week, positive publicity NFL ratings impact. As of this session of the Super Bowl, NFL media investors are pleased to find that the culprit of NFL ratings is the most dissatisfied presidential election and some non-competitive prime-time tournament.
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MessaggioInviato: Lun Mar 06, 2017 4:20 am    Oggetto: Adv





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